Experiences at sea
Look how I helped Marine Event navigate towards a stronger online presence.
Even experiences at sea need solid groundwork. Marine Event is a maritime service provider offering experiences like sauna barrels, water sports, and sailing trips. They needed a website and brand refresh to better reflect their unique maritime experiences and attract both local and international visitors.
Client
Marine Event
Services
Service Design UI & UX Design
Industries
Experiences
Date
February 2025
Together with another designer, I redesigned their website and created a cohesive visual identity across digital and print. As part of the process, we conducted an autoethnographic study of their sauna barrel experience to understand the emotional and sensory aspects of their service offering. These insights informed both the visual language and the storytelling on the website. We also designed a seasonal brochure that aligned with the new identity, showcasing their summer activities and services in a clear, engaging format that could be distributed locally. The result is a digital and printed presence that feels warm, Nordic, and playful, just like the experiences Marine Event offer.
The result is a cohesive digital and print identity that feels inviting and aligned with the Marine Event experience. The new site is easier to navigate and book through, more engaging visually, and better communicates their offerings to tourists and locals alike.