Unleashing the Potential of Crowdfunding

Service design to support community-driven sustainability.

Coop Crowdfunding connects backers with sustainable Danish food and agriculture projects. While their funding success rate was high, user engagement and clarity were low, particularly in terms of participation beyond financial support.

Client

Coop Crowdfunding

Services

Service Design

Industries

Crowdfunding

Date

September 2023

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

The challenge was to unlock the broader community potential of the platform by making it easier for backers and creators to connect. Through stakeholder interviews, journey mapping, and co-design workshops, we identified key interaction points that could enable collaboration. We redesigned the user journey and platform structure to make it easier for users to discover, match, and engage based on interests, impact areas, and availability - effectively turning the platform into a value-driven ecosystem for sustainable growth.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

The project highlighted the importance of designing for community, not just transactions. The redesigned platform better communicates its mission and allows Coop to explore new models of collaboration beyond financial crowdfunding. It served as a strategic case in using design to align business, social, and environmental values.