Personal & Trustworthy Coaching
Creating a digital presence that feels personal & grounded.
Lisbeth is a Danish business and well-being coach who helps individuals navigate career shifts, stress, and personal development. She needed a website that truly reflected her expertise and experience. It needed to communicate clarity, calmness, and trust, which aligned with the experience she offers her clients. I designed and developed a responsive website that balances professionalism with warmth. The layout, typography, and visuals were carefully chosen to support a soft and approachable tone. The result is a clean, intuitive site that speaks directly to her target audience and supports her growing practice.
Client
Lisbeth Sonne
Services
UI & UX Design
Industries
Coaching
Date
March 2025
The challenge was to translate Lisbeth’s empathetic and intuitive practice into a digital format without making it feel overly clinical or corporate. I led a conversational discovery process to understand her values, tone, and ideal client. Based on this, I designed a website using soft color palettes, open layouts, and minimalist content blocks to create calm and focus. I structured the content to answer common client questions and make the booking flow intuitive. The entire solution was developed with responsiveness and simplicity in mind, so it performs well across devices and is easy to maintain.
The site gives Lisbeth a professional and personal online identity that she shares with potential clients and her professional network. Being active on LinkedIn, she now posts and refers to her new website to get more bookings for meetings. She’s received positive feedback on the clarity and feeling of the site, and the simple layout supports future growth without technical complexity. The website now acts as a calm, trustworthy digital extension of her practice.